On Facebook
John Battelle

The problem is obvious. Our feed are from the profiles, pages etc we are connected to. We either see all of the random content, or we “unfollow”, ultimately removing everything from that account. The solution is to build something completely new, I hate to say this, but to re-invent the feed. That’s what I’m working hard on with balloon which you can take a look at here http://www.openballoon.com On balloon, you easily control the content you see in you feed. Easily unfollow a “balloon” without unfollowing the whole account behind it, or follow a balloon without following the account behind it. Let me know what you think! thanks /JJ

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