Wow — this is an astonishingly comprehensive, succinct, informative article.
Kevin M. Cook
2

Thanks for the kind words, Kevin. I can’t claim any SEO expertise. I adapted the entire story from a #SocialROI Twitter chat. I was in the chat, and my original words are the transition between Andy and Kate’s quotes. I can only take credit for being an organized messenger — who at least knows how to spell SEO.