Tools Needed for Great SEO
No matter what kind of website you run, search engine optimization is very important. However, there is a lot more to SEO than just placing keywords on your website. Search engine providers have gotten very particular when it comes to how they rank websites. Thankfully, there are a number of basic tools that you can use to get your website SEO ready. These are basic and easy for anyone to use.
Google’s Webmaster Tools
When people think about SEO tools provided by Google, the first thing that they think about is Google Analytics. While it’s true that Google Analytics is extremely helpful, there are other tools that Google provides, such as Google Webmaster Tools. Although we could go into great detail as to why Google Webmaster Tools are necessary for strong SEO efforts, the easiest way to explain it is that these tools help you view a Web page the way that Google sees it. This gives you a unique perspective when viewing your website.
Using these tools, you can find out what the most popular keyword is on your website, what links are pulling in the most traffic and even which Web pages have already been indexed. Best of all, signing up with Google Webmaster Tools is easy. Sign up for an account, if you don’t already have one, and log in to your Google Webmaster Tools dashboard. There you will be able to add your website.
We all know how important keywords are to SEO. Although there are a number of ways to go about finding keywords for your website, one of the most popular is by using Wordtracker. This tool helps you find the most popular keywords across a number of search engines, including Ask.com, Google, Bing and Yahoo. Since Wordtracker has access to metacrawlers from these search engines, it provides people with data on hundreds of million of searches. You are even able to view results from the past 365 days.
The best thing about Wordtracker is that it will not only tell you how many times a certain term has been searched for, but it will also give you a variant of that term that may be more popular. For example, let’s say you run a gaming website and want to see how many people are searching for the term “Mario.” Wordtracker might tell you that thousands of people have searched for Mario over the last month, but millions have searched for the term “Super Mario.” Now you know that Super Mario is a better keyword phrase to work into your site because it’s more popular.
It is impossible to talk about SEO tools and forget to bring up Xenu. This is a super powerful SEO analysis tool, but the only drawback is that it only works for Windows. Using this program, you can crawl your own site and get helpful information about it. Below is a list of some of the most important things that Xenu finds when crawling websites.
• Broken Links — Fixing broken links on your website is extremely important. That is because it makes it easier for metacrawlers to search your website. By keeping your broken links fixed, you can rest assured that more of your Web pages are going to be crawled and be crawled more often. On top of that, fixing broken links is just good housekeeping!
• Find Duplicate Title Tags — Xenu can be used for identifying any kind of duplicated descriptions or title tags on your website. Having duplicated content of any kind on your website is never good for SEO. The program can even be used to estimate the size of a Web page so that you can quickly find pages that have little-to-no content on them.
• Oversized Images — Xenu helps you find all of the oversized images on your website so that the pages do not load slowly. This generation does not like to wait for anything, and if your website is taking a long time to load, you can bet that people are going to lose interest in it before its done.