Jan 31, 2017Walking the Line Between Google and Hooli: Ad Tech Naming Trends and TipsThe digital media and marketing ecosystem is notoriously complicated, with hundreds of niche vendors competing against each other, as well as industry juggernauts like Google and Facebook. For ad tech start-ups looking to stand out in this crowded space, names matter. There is a fine line between a clever, memorable…Branding5 min readBranding5 min read