Photo Credit: HBO

The digital media and marketing ecosystem is notoriously complicated, with hundreds of niche vendors competing against each other, as well as industry juggernauts like Google and Facebook. For ad tech start-ups looking to stand out in this crowded space, names matter. There is a fine line between a clever, memorable brand name and what sounds like a punchline on Silicon Valley, HBO’s spoof on the zany world of tech startups. The show’s fictional companies, like Pied Piper, a promising file compression start-up, and Hooli, an established, Google-like mega-company, are so convincing you almost think you have heard of them before.

Jacqueline Lisk

Content marketing expert. Writer, consultant, mom. Founder of, contributor at Believer that there's no time to lose.

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