Which logo is a university’s true brand identity? — Can you tell me whose logo this is below?

This is part 5 of a rebranding case study of Texas A&M’s new admissions marketing strategy called Aggiebound. Overview | Social Media | Guide | Aggiebound Magazine | RESPONSE RESPONSE Measuring success I was so blessed to work with the amazing team at AdMark. I’ve since moved over to Marketing & Communications to…

This is part 4 of a rebranding case study of Texas A&M’s new admissions marketing strategy called Aggiebound. Overview | Social Media | Guide | AGGIEBOUND MAGAZINE | Response Aggiebound Magazine Turning university marketing on its head Based on the idea that this audience doesn’t like to be marketed to, especially if it comes from us, we threw…

This is part 3 of a rebranding case study of Texas A&M’s new admissions marketing strategy called Aggiebound. Overview | Social Media | GUIDE | Aggiebound Magazine | Response Aggiebound Guide Designed for seniors and advisors alike Here at Texas A&M we have a term called “Maroon Fatigue.” …

This is part 2 of a rebranding case study of Texas A&M’s new admissions marketing strategy called Aggiebound. Overview | SOCIAL MEDIA | Guide | Aggiebound Magazine | Response The Voice of Aggiebound Breaking down institutional walls & making friends with Social Media As I traveled around Texas polling Digital Natives, overwhelmingly they had abandoned facebook as a medium. Most had a facebook profile…

A case study on how Texas A&M changed the game in marketing to the next generation — I’ve broken up this rebranding case study for the sake of the reader. Each component has its own page which is linked to here and in context of this overview. OVERVIEW | Social Media | Guide | Aggiebound Magazine | Response The Strange World of College Recruiting During my first few days at Texas A&M Admissions…

A closer look at national flags that give a shout out to the big man upstairs… PSYCH! Antigua and Barbuda’s flag has nothing to do with religion. If you were fooled, then you probably need to read this article. Flags are something that can bring vastly different groups of people…

5 well designed things that Americans are missing out on. — During my travels, I have noticed some really well designed things that we could learn from here in the states. #1— Well Designed Money Let’s face it, tons of countries have superior bank notes in terms of graphic design and usability. Australia is a good example. Back in the 1980s they decided to start…

Designing for Rebellion — Flag of Tibet. Outlawed in mainland China. Having a yellow border on only three sides makes it one of the most OCD inducing flags in the world. As a designer, I find it fascinating to think that a simple visual symbol such as a flag can incite so much emotion…