you rarely see risk portrayed as something that’s incremental.
Jason Fried

This is a fascinating point that cuts to the fact that entrepreneurism is a human construct feeding on the idealism of rationality, but prospers on the spectrum of human behavior. Irrational decisions, whether risk adverse or risk prone can be justifiably portrayed as logical and prudent if perceived to be a win. We live in a time of spectacle caught up in speculation, so when a risk exposes a gain rather than a pain, ten other risks that are variably the same get chewed up and spit out as cud to be reviewed, rechewed, and pursued by those feeding at the media troughs. Great insight, thank you.

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