CEO and founder ・ NUDAY IO・Fan Engagement through Games. @jnewday @rocksciencetv
In other words, strategy represents the set of guiding principles for your roadmapping and execution tasks to ensure they align with your mission and vision.
It’s not enough to understand the user, you need to understand the business
5. Perception is illusionary: great brands tap into emotions most, if not all the time. We need to lead with emotions and provide rational proof points — emotionally competent stimuli: