Assignment #2

Jared Nussbaum

Homework #2

Media Convergence is essentially the combining of all sources of communication, such as radio, television, magazines, etc. For example, multiple sources in a way work together to spread information at a faster and more efficient rate than if one was working individually. In Key Readings In Media Today, the book states that people “…invented new regimes of convergence production to expand their offerings across media…They designed applications of digital technologies to facilitate the process of multimedia…” (Duffy 157). I believe that we have definitely not fully converged all of the media. This is because there are many different sources which work together in some way, but others that do not. For example, a magazine such as Vanity Fair has a website also, which the public can view and find information. Since Vanity Fair magazine is a print source, it works together with an internet source, so these two have converged. They have managed to work together and accomplish the same goal of facilitating information to the public even though they do it in different ways, through print or the internet. However, some sources have still not yet converged and worked together, such as print and radio, probably because they are much too diverse. Lastly, print media will adapt to the digital age by becoming more diverse and ordinary than digital sources of the media. The print sources must do or provide something special in order to take the attention off of the digital sources such as television and the internet, and shine the light on print sources such as magazines. One example of a print source adapting would be in Key Readings In Media Today, because the book says that companies “imported corporate managerial techniques and developed new strategies to increase the productivity, efficiency, and profitability of news businesses.” This shows how print sources adapted when they entered an area of higher competition. By doing things like this, print sources in general will learn to adapt to the moving public interests and move away from the stone age and towards the new stone age.