Data by itself is meaningless. New Social Media is needed.
Feb 17, 2016
LinkedIn and Facebook do a great job of collecting this information, but until recently, they’ve only used it to create a limited, closed-off ecosystem.
- You can’t personalize siloed data.
- People are treated like keywords.
- Page rankings are standardized, not personalized.
Personalization is primarily driven through targeting, but when data is stuck in silos like LinkedIn and Facebook, we’re unable to synthesize this information into useful connections. There’s no one platform out there collecting and analyzing siloed data, and this leads to a less comprehensive understanding of one’s connections.
As network technology gets better, networks will be able to analyze relationships between people’s data and find correlations across multiple platforms.
Having profiles and establishing connections in different social media we still not able to see our own social graphs, find all our connections in one place. We have to memorized where we have connection with the person we want to do something now. Being overloaded with so many social media we either choose to use each one for different purposes (business, personal, fun) or have to remember who is where, keeping in mind your own social positioning in this social media. Complicated picture, isn’t it? And it is all about you and your own social data, your social graph.
What about to make it global? How to see if people connected — somewhere, doesn’t matter where / how? How to measure this online social connectivity? It could bring us to beautiful picture and useful tool. I guess, Palantir has it alreadyand even more than that. Palantir can find all our connections even in the physical world (phone calls, bank accounts etc). So why we are limited with this with our own social media profiles? Why we can not share it and have to establish same connections again and again?
Yes, we are wearing different hats and playing different roles, and it is also about our privacy as well. So why not to make the app, where we can describe all our roles and choose which social media we want to share it?
We need to find a way to maximize network intelligence. Currently available platforms are simply not getting the job done.
LinkedIn has its limitations. Its network is large — more than 300 million members — but it doesn’t necessarily represent the diversity of the potential workforce. For example, only 13 percent of millennials use the site. The way users engage with LinkedIn is also inconsistent. Some update frequently and actively share insights, while others only use the site to search for jobs. Additionally, LinkedIn doesn’t have comprehensive information about people. Because no one uses the network in a standard way, it’s hard to generalize the data or look at it holistically.
Facebook at Work (1.39 billion monthly active users) has a problem attracting and keeping younger members. Also, many people so closely identify the site with personal networking that it might be hard to get them to think of the brand as part of professional life. And there are security and privacy issues.
And we definitely need a more powerful social data layer: links people across social platforms.
We need to reinvent the Internet experience and personalize it within the context & situation (role we choose to play right now).