One note, I often hear founders tell me their acquisition strategy will be driven by free channels, such as, BizDev, Partnerships, Advisors, SEO, Content Marketing or PR. Heads up, these are examples of the types of answers that usually don’t stand up to the test.
Micro Traction: What to do when “seed” investors inevitably ask to see more traction.
Dustin Rosen

I totally agree. At this early stage of a business, marketing and sales is THE critical business pillar. The world is noisy, you have to show me a plan that cuts through that noise so you can resonate with your potential customers.

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