Moderating the back room: A strategic tool for UX researchers
Natalie Tulsiani

Well said Natalie. Merging the customer/user insights with the expertise and knowledge of the stakeholder team is the most powerful way to move a business forward in a united and appropriate way! At Scoot Insights we call this “Insights into Action” and your suggestions are totally inline with our dual moderator approach at Scoot Insights for the very reasons you suggest. Here, here!!

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