SaaS: How increasing the price of our cheaper plan improved sales of our more expensive, target plan by ~100%

Jack Underwood
Aug 6 · 3 min read

Pricing Plans

Sales per day — Typical product mix

1st experiment (Decoy)

2nd experiment


Sales per day — Significant improvement in product mix


Jack Underwood

Written by

Cofounder and CEO @CircuitApp, Android Developer, Economics Graduate

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