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Source: Bud Light handout

Much like the boring football game and monotonous halftime show, the ads for Super Bowl LIII were mostly… just there. Sure, there were a few highs and a few lows, but most of the ads lacked the spectacle I was hoping for. I’ll go into a little more detail on all of that in another post later this week, but for now, some initial rankings and thoughts:

TOP Four Ads Of The Night

Bud Light — Special Delivery and Bud Light x Game of Thrones

Special Delivery was funny and made the usage of “corn syrup” in competitor brands an easy battle for the brand to wage and instantly win. The Game of Thrones mashup was the most attention-getting ad of the night. …

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Super Bowl Sunday is THE high holiday in the advertising world. Brands willingly shell out millions of dollars in exchange for ad space guaranteed to reach billions of eyeballs across the country and around the world. Casting a wide net has always been effective as a marketing strategy, so the expense is worth the brand exposure that hopefully trickles down to consumers who become aware of your product.

Hopefully?? For $5.2 million Brands Shouldn’t “Hope” To Reach Their Target Audience…

Streaming video services realize this. …

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One of the most interesting digital advertising campaigns that I have come across in quite a while is #HuntTheTruth, an integrated online advertising campaign introduced in March 2015 to promote the upcoming Xbox One game Halo 5: Guardians. The campaign initially launched with prominently placed television commercials, and recently concluded in June with a multimedia presentation at the E3 video game conference that revealed important gameplay features and plot details for Halo 5: Guardians (which will be released in October).

During this time period, the campaign has been able to utilize a top-rated podcast, online games, and a Tumblr page that aggregated all #HuntTheTruth content. To me, this concept was very effective in growing desire and interest for Halo 5: Guardians among the franchise’s target audience (18–35 years old, males, tech savvy, understand current trends, own an Xbox One, have played a Halo game before) while also effectively addressing a potential barrier facing the video game when it is released later this year. …

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