John B.inAd It UpSuper Bowl LIII Ads Recap: R.I.P. Bud Knight… And Anything All That InterestingMuch like the boring football game and monotonous halftime show, the ads for Super Bowl LIII were mostly… just there. Sure, there were a…Feb 4, 20191Feb 4, 20191
John B.inAd It UpWho Needs A Super Bowl Ad When Highly-Targeted “Addressable” Ads Are Changing The (Big) GameSuper Bowl Sunday is THE high holiday in the advertising world. Brands willingly shell out millions of dollars in exchange for ad space…Jan 25, 2019Jan 25, 2019
John B.inAd It UpHalo 5: Guardians #HuntTheTruth Campaign AnalysisOne of the most interesting digital advertising campaigns that I have come across in quite a while is #HuntTheTruth, an integrated online…Jun 28, 2018Jun 28, 2018
John B.inAd It UpOvercoming The Innovator’s Dilemma: How Taking Risks and Recognizing Opportunity Allowed Jeff Bezos…Taking a look around the commercial landscape today, it’s not only difficult to remember a time before Amazon.com’s e-commerce revolution…Jun 18, 2018Jun 18, 2018
John B.inAd It UpWieden+Kennedy Portland’s Effective Transitioning of Tiger Woods Off The Nike Golf BrandTo say Nike has a long history with Wieden+Kennedy (W+K) is something of an understatement. Dating back to 1982, the first television ads…Jun 13, 2018Jun 13, 2018
John B.inAd It UpTide Ad LII (formally known as “Super Bowl LII”) Commercial Reviews: THE WINNERSSo, maybe you all heard about Tide having a few ads on during Super Bowl LII on Sunday? Truth is, all the commotion about the Tide’s four…Feb 7, 2018Feb 7, 2018
John B.inAd It UpAugmented Reality Is The Future Of Advertising. It’s Time For Agencies To Start Evolving NowAdvertising agencies know how to evolve and survive. Through the years, Madison Ave. has seen generations that focus heavily on print…Jan 5, 2018Jan 5, 2018
John B.inAd It UpHow Sustainable Is The Current Ad Agency Ecosystem?It’s been one day of Advertising Week 2017 and one of the topics that seems to keep popping up is whether or not the current advertising…Sep 26, 2017Sep 26, 2017
John B.inAd It UpCampaign Tracker: Netflix - “Netflix Is A Joke.”Analyzing an ad campaign that unfolds and expands over time can be difficult. When’s the best time to determine if it’s working or not…Sep 6, 2017Sep 6, 2017
John B.inAd It UpThe Best (and Worst) of #EclipsevertisingAh, the Great Eclipse of 2017. Afternoon meetings were delayed, eyes were potentially damaged, and brands lined up to get in on the…Aug 23, 2017Aug 23, 2017