Hi Jen. Thanks for the in depth response. Here’s a few of my thoughts in reaction: To be honest, I care very little for the straightforward question of whether I am called a hipster or not. It’s the least of my concerns. I find it very hasty to say that the hipster is dead just because many of its stylistic signifiers have gone mainstream. In fact, it seems to me that much of what being a hipster had to do with was always a little bit concerned with objects, commodities, the types of things that we use in our lives and is as much about personal authenticity (which you focussed on) as it is about authenticity of the things with which we interact. What we eat, how we transport ourselves, our we entertain ourselves, etc. I suspect that this comes from a systemic lack of authenticity in the way our commodities are produced and then presented to us for us consumption. I’ve had some discussions and thoughts on that a bit more since I wrote the article but I won’t go into detail now. The second point which I think is key that I tried to suggest is that if the sort of authenticity that we attain in our personal lives is a solitary, egoistic kind of authenticity than we will not find the whole satisfaction that we are looking for. That we need to redefine or rethink what it might mean to be authentic in less self-ful, hollow ways.