
Your Critical User Journey should focus on a single use case with a specific goal and include the surrounding context for the user. For example, one of the journeys that Pinterest is focused on is helping a user find ideas around their own personal style. A Pinterest user typically starts from browsing a large visual catalog of style ideas, and then progresses to discovering the right looks that fit their own style.
Sharing like this doesn’t have to happen in person either. Musical.ly first grew in 2015 as a cool app for making fun music videos. When people shared their Musical.ly videos on Instagram or Facebook, you would often see their friends asking how they made that. That gives people the opportunity to say, “Oh, I used Musical.ly” And as it spread from person to person, and through influencers, Musical.ly grew rapidly.
…nstagram arrived at their solution. Part of UI design is guiding users back when they go off track. Designers want to change the world by making things easier, more understandable, more enjoyable—more ideal. That completely resonates but I can’t help but admire the audacity of Amazon’s designers who have a…