The importance of updated content is paramount to the amount of exposure you are seeking. Sure you can make one piece of extraordinary content every month but that leaves your target audience wanting more. Though this sounds like a good thing, it can only be a good thing for so long until they forget about you.

From speaking to Instagram influencers, I asked what their routines were when it came to social media. Surprisingly, they all commonly had routines placed because they understood the amount of content needed to attract a vast audience was the most important thing. None of it was rushed or crap material and of course every once in a while you could see that they spent a little extra time on one piece of content that stuck out but every day at least once a day they were posting. To some that could get annoying but for the millions of users on each site, it attracts the broad audience because not everyone is online at the time you are posting so many will miss it, thus miss your piece of content that could’ve brought you exposure.

Now imagine that scenario but it is only once a month. Anyone can spend a full month on one piece of content; whether it be pictures, videos, or blog posts but you must treat your accounts as if they are your websites. Optimize your personal site to where it is updated everyday and you are more likely to be found by an audience you have yet to reach.

More content= more exposure.