Jaccqueline Kothbauer
BRANDING PEOPLE FOR SUCCESS Strategic advisor, keynote speaker & author MEDIABABE & NÄTSMART. Specialized in Corporate Personal Branding & Social Leadership
Highlighted by Jaccqueline Kothbauer
From Monetizing in the moment and the content marketing pivot by Mark Schaefer
In this new reality, social media becomes more like TV, doesn’t it? On the social web I signed up for, you weren’t supposed to sell stuff. You built relationships. And I LIKE building relationships. I despise the high-pressure content up-sell but I see that is the way the world is going. And fast.