Because the more excited an engineer is about a design—the more they understand its rationale and see its value—the quicker and better it’ll be implemented.
How to Work with Engineers
Julie Zhuo

Great article! Lots of tips I will try to keep in mind. I couldn’t agree more with this statement. In my last 2 PM roles, especially at Pluralsight, we don’t do user research without an engineer participating: not just as an observer, but an active participant. Your whole article exquisitely laid out the argument for Cross-functional teams, I was just waiting for the punch line. Thank you.

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