Are you building for the right audience? Do you know who you’re building for and are they the right audience? You can start gathering demographic information to understand what people do, where they go, how they found you, how they’re telling their friends about you, etc.
How do you know you’re building the right thing?
Gilbert Lee

Such a great, simple article! This is the exact question we have been tackling in the first couple weeks of our start up. And we are neck deep in research and building personas. This is gold.

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