Jade Beckett – Medium

Jade Beckett

Jade Beckett

The only quality that’s essential for working in social media

Okay, so I know to work in social media you need to have a variety of skills. A role in social media can be so diverse (and often…

Jun 1, 2017

The only quality that’s essential for working in social media

Jun 1, 2017

Jade Beckett

‘Sanity Figures, Not Vanity Metrics’: Establishing Social Media ROI

Data, analytics and insight is something that I’ve always loved — I genuinely enjoy measurement and delving into the detail behind the…

May 28, 2017

‘Sanity Figures, Not Vanity Metrics’: Establishing Social Media ROI

May 28, 2017

Jade Beckett

Goodbye for now Social Media: Reflections on three years

After almost three years, this week was my final week leading on social media at the University of Surrey. I sent my last ever tweet from…

Mar 10, 2017

Goodbye for now Social Media: Reflections on three years

Mar 10, 2017

Jade Beckett

Why building your personal brand on social media is the most important thing you can do

Every social media profile you own is promoting you — even if that’s not what you intended. What impression are your profiles giving off…

Mar 6, 2017

Mar 6, 2017

Jade Beckett

Mental health and social media: friends or foe?

Social media is addictive, there’s no doubt about it. It’s always the first thing I look at in the morning and often the last thing I look…

Jan 28, 2017

Mental health and social media: friends or foe?

Jan 28, 2017

Jade Beckett

Six social media predictions for 2017

2016 was a huge year for social media. It was the year of Live Video, Snapchat adoption and the complete transformation of Instagram (and…

Dec 28, 2016

Six social media predictions for 2017

Dec 28, 2016

Jade Beckett

Five things I learnt about social media in 2016

Social media is constantly changing, that’s one thing we can be certain of. The continual change means that there are always new things to…

Dec 20, 2016

Five things I learnt about social media in 2016

Dec 20, 2016

Jade Beckett

Copycat behaviours: the social media world’s attack on Snapchat

They say that copying is the sincerest form of flattery, but I’m not entirely sure Snapchat will be in agreement with that sentiment…

Dec 6, 2016

Copycat behaviours: the social media world’s attack on Snapchat

Dec 6, 2016

Jade Beckett

Closing the digital skills gap: keeping up to date with social media

£63 billion per year: how much the digital skills gap is reportedly costing the UK economy.

Oct 22, 2016

Closing the digital skills gap: keeping up to date with social media

Oct 22, 2016

Jade Beckett

Empathy in social media: is empathy the most important trait of a social media marketer?

I believe that empathy is probably one of the most under-appreciated skills in the business world. Of course, this contradicts many of the…

Oct 3, 2016

Empathy in social media: is empathy the most important trait of a social media marketer?

Oct 3, 2016

Jade Beckett

Jade Beckett

Social Media Strategist | Employer Engagement @uniofsurrey | @Hootsuite #HootAmb | Psychology Graduate | Love: social media marketing, digital, crafts, penguins

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams