Hmmmm…..its a nice, engaging and precise read. The caption is misleading as one can think that only sustainability kills business, a preferable title like “one of the ways to kill your business” should suffice. In the light of what is written, the environment we reside don’t encourage the act, as the effort becomes futile. So people cut corners and concentrate on profit, referencing license acquisition, license are given to people who cut corners and might not know their onion, but who cares as long as they have the money. Good one, Keep it up!!!! Solid man!!!