
…“I don’t know” when employees ask questions that go beyond the scope of her knowledge or skill set. Hoffman knows when she’s not the best source of expertise for her digital marketing team, and she is careful to focus her feedback and coaching within her wheelhouse: understanding the firm’s customers. In the cases where Hoffman feels less well positioned to coach or advise, she turns inward to the rest of the organization and makes coaching connections for her employees. She knows from personal experience just how much knowledge and expertise lie across the firm. We see Connectors regularly leveraging employees on the team for peer-to-peer development and cultivating trust on their teams to create more skill-sharing opportunities, just as Hoffman does.