Jair McBain
Aug 8, 2017 · 1 min read

Thanks for talking about this important topic Liam. When I read your tweets last week I began considering my personal brand and how I might adjust my existing brand to help me accomplish what I would like to achieve over the next year.

What helped me figure out where to head with my public facing content/ brand was making a succinct list of goals that I would like to achieve in the short to mid term — goals such as:

  • What type of work do I want to be doing in a years time?
  • What do I ideally want my work schedule to look like?
  • What type of content would I like to be creating right now?
  • How would I like others to perceive and consume the content I create?
  • How does what I say and do online/ in public now affect the questions raised above?
  • How can I adjust what I say and do to better align with those goals/ improve my chances of achieving them?

This is just the beginning of my re-brand — and I’m sure I’ll continue to discover questions that help me form a better idea of what it is I should be doing and saying — but I hope the questions above help someone else kick off their own branding considerations.

Thanks again!

Jair McBain

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Game developer, designer and illustrator. Co-Director of 2Ginge and Moth Likely. Folklore lover and gentle metalhead.