5 WAYS TO GET THE BEST FROM LINKEDIN

As a marketer, it’s essential you utilise social media to get in front of as many people as possible, today we are going to look at the top 5 ways to get the most from LinkedIn.

Linkedin is an online directory of professionals and companies. LinkedIn is for networking, job searching, hiring, research and connecting with prospects.

It’s quick to get started on Linkedin, you simply need to sign up and create your profile. Currently, there are two types of profiles — Basic and Premium. Premium allows you to take advantage of the job search category and allows a much deeper look into individual profiles.

Your profile is the first thing people see so it’s important for them to see something that piques their interest, your headline should grab their attention. Further down in your profile you will see a comprehensive list of previous jobs and contain information related to your field of expertise. Your profile will benefit from keywords relating to your job field to stand out from your competitors.

1 . WHO SHOULD USE LINKEDIN?

I think any professional should have a LinkedIn page, it can help you at every level throughout your professional journey. If you are out of work and looking for a job companies are actively using the platform to research potential employees. You can use the platform to market yourself to clients easily, making it essential for any professional to have a profile.

2. WHO SHOULD YOU CONNECT WITH?

Should you connect with everyone? No. But that’s not to say you shouldn’t connect with random adds, it’s important to handle random adds in the correct way. My tips to handle requests is here. It’s worth noting, that when you do connect with someone, you are not just connecting with them, you are also connecting with their network of contacts as well.

3. HOW OFTEN SHOULD YOU CHECK IT?

Like any social platform, it’s essential to allocate time to tending to your network, however not enough so it becomes a problem. I currently spend an hour per day dedicated to my social platforms and making sure everything is up to date. I recommend trying to be active at least once a week. This can be a published post, participating in a group conversation, or simply just liking someone’s update.

4. SHOULD ALL YOUR JOB EXPERIENCE BE ON THERE?

It’s important to have the most relevant experience on your LinkedIn profile. Yet, if it is very broad and consists of several different industries make it concise and relevant to the opportunities you are pursuing. Less is more in this case.

5. HOW TO GROW YOUR NETWORK?

Make use of the “People you make know” tool which is located on the right-hand side of the page. Use this to connect with individuals who will add value to your network. However, remember 100 quality contact will always beat 500+ low-quality connections.

When growing your network you can use the “path” feature to emulate the path you want to take by following people who are on the same job journey as you. People are really friendly on LinkedIn, and a meaningful connection will go a long way to building a reputable, powerful network.

How do you use LinkedIn? Let me know and connect with me here.