User’s Guide to the Metaverse

Run Forever, Universal Everything, 2021
User’s Guide, Perfect Writer, 1982

Right to Own / Write Your Own

Read-Only

iPod Silhouettes, Apple, 2003

Slowly, Then All at Once

Before the invention of the iPod, there was the late 1980s creation of the mp3. In 2001, Apple released the iPod and then in 2003, the iTunes Store began selling mp3s for 99¢. At the time, mp3s were unheard of. The introduction of digital ownership was groundbreaking.

Astronomical, Fortnite × Travis Scott, 2020

The Metaverse Enters the Chat

What is the metaverse? Coined by Neal Stephenson in his 1992 novel Snow Crash, the metaverse refers to an immersive digital environment where people interact as avatars via augmented reality tech. Companies like Facebook are betting their future on it. Which is good. The metaverse can’t exist without standardized frameworks.

Fortnite × Balenciaga, 2021

Stay In, Go Out

COVID has accelerated digital transformation and with it, the need to socialize and create culture remotely which pushes out the boundaries of gaming and the metaverse. Humans transform via digital affordances that mirror and even amplify their IRL personalities.

ComplexLand, Jam3, 2021
GHOSTCLUB, VRChat, 2021
Deep Collection by Amber Jae Slooten, The Fabricant, 2019

Wearing 1s and 0s

The bridge between the digital and physical was crossed in 2019, when Louis Vuitton released a capsule collection for Riot Games Inc.’s League of Legends. And already digital fashion houses are leading the fashion industry towards a new sector of digital-only clothing. Recently, a digital version of Gucci’s Dionysus bag sold on Roblox for around $4,115. More than the physical purse. The sale of ‘Iridescence’ dress by The Fabricant was a landmark moment in digital-only couture fetching $9,500. The new owner of the dress commented, “It would be amazing to wear the outfit on TikTok to express yourself in these apps and have an extra special layer to use.”

RTFKT × ATARI Super Breakout Edition by MGSX, 2021
Loot Project, Dom Hofmann, 2021

Lootin’

Loot Project is an Ethereum-based NFT project that was launched by Dom Hofmann, co-founder of Vine. Loot NFTs are simple text-based lists of fictional fantasy adventurer gear that are now selling for upwards of $1M. That is correct. A list of items, sans artwork. $1M. No stats to compare item quality. No game rules to inform or power any stats.

Rainbow.me, 2021

Check Yourself, Express Yourself

To get into crypto, you must prove who you are by checking your ID at this metaverse door. Connecting your digital wallet to dApps and unlocking the crypto underground is as simple as installing an app like Rainbow or MetaMask on your phone.

Afterworld: The Age of Tomorrow, Balenciaga, 2021

Now Playing

The internet. You’re on it now. Things move fast around here. So fast, that it is different now than it was when you got here. But even amongst all this change, the one thing that is abundantly clear is that the Read-Write-Own internet is here to stay. Power to the people. It continues to shift into the hands of creators. Keep your eyes on the crypto kids, digital artists, and web pioneers who aren’t afraid to discover new possibilities within technology. Web3 is an opportunity to fix what is broken about the internet while forging new relationships between digital and physical spaces, things, concepts, and brands. Don’t sleep, brands. This is an opportunity to shine.

Back to the Office, Arice, 2021

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Jam3

Jam3

2.2K Followers

Jam3 is a design and experience agency that partners with forward-thinking brands from around the world. To learn more, visit us at www.jam3.com