Searching for a better understanding of advertising as a communication model has led to some interesting research. As an engineer, I naturally want to apply science and mathematics to the equation. Newton’s third law of motion combined with the Chaos Theory comes to mind when analyzing the findings. The question “what are the positive and negative effects of advertising on the world” is still the motivation. I’ve tried to include information to serve as a starting point for the unpublished research. So far, I’ve discovered one consistent anomaly and constant feedback loop. The viewing audience’s free will is still a…


I’m curious how persuasive techniques in advertising affect human behavior. Below is information on some of the common tactics used. Most recently marketing and advertising agencies have begun to panic. The implications of artificial intelligence and the internet of things are still greatly unknown. The use of algorithms is already being practiced by those who understand how to leverage mathematics. For instances, some attorneys are using creative algorithms to find clients with the highest success rate and who yield the most profitable wins for their firm. Restaurants are using social media algorithms to decide what trends and menu items will…


Image Credit: Bluefin Labs — TV Genome Visualization

The intention with my Medium posts is to create a theory exchange platform. Presently, I produce my fair share of content ranging from video, social, business blogs, photography and other. However, I feel the need to write, so I may learn from what is written. And most recently I saw an advertisement stating that we are 43% more likely to remember something if we write it down. So, in the spirit of transparent experimenting, some of my raw notes and other collected abstract theories will lay the foundation. I will revisit the history of advertising to understand the present and…

James Ashley

Inventive, Advertising, Engineer, @robotads @greendroneads @oohphotographer

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