James Cridland
Aug 23, 2017 · 1 min read

I’m not sure that younger listeners do prefer podcasts. Actually, I’ve got the evidence, in recent research. 18% of young people (9–14) listen to podcasts weekly; but 74% listen to radio weekly. 68% “love or like” radio. So, I’m not sure you could even claim that younger listeners prefer podcasts. The younger you go, though, the more listening to podcasting there is.

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    James Cridland

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    I am Editor of https://podnews.net, the daily podcast newsletter. I am also a radio futurologist: a writer, speaker and consultant. https://james.cridland.net

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