Aug 23, 2017 · 1 min read
I’m not sure that younger listeners do prefer podcasts. Actually, I’ve got the evidence, in recent research. 18% of young people (9–14) listen to podcasts weekly; but 74% listen to radio weekly. 68% “love or like” radio. So, I’m not sure you could even claim that younger listeners prefer podcasts. The younger you go, though, the more listening to podcasting there is.
