James Cridland
Aug 23, 2017 · 1 min read

I’m not sure that younger listeners do prefer podcasts. Actually, I’ve got the evidence, in recent research. 18% of young people (9–14) listen to podcasts weekly; but 74% listen to radio weekly. 68% “love or like” radio. So, I’m not sure you could even claim that younger listeners prefer podcasts. The younger you go, though, the more listening to podcasting there is.

    James Cridland

    Written by

    I am Editor of https://podnews.net, the daily podcast newsletter. I am also a radio futurologist: a writer, speaker and consultant. https://james.cridland.net