Designing Digital Retail

Understanding Digital Transformation in the Retail Sector (and beyond)

Welcome to my series of articles exploring Digital Transformation in the Retail industry. These essays emerged from research for my MBA dissertation at Imperial Business School, London.

The full contents are below, or you may want to read a summary of research findings, or view an article about the Digital Mission Canvases, a tool developed during this project for enabling the orchestration of digital products.

Part 1: Challenges Faced by Retailers in the 2020s

Part 2: Understanding Customer Experience Strategy

Part 3: Growing Digital Capabilities and Culture

Part 4: Orchestrating Product Development at Scale

Part 5: The Role of Architecture in Retail Transformation

Part 6: Building a Data Driven Retail Business

Part 7: The Value of Design Approaches in Digital Retail

Summary: 8 Recommendations for successful Digital Transformation in the Retail Sector

Achieving Digital Maturity Using the Digital Mission Canvases