Window signage for businesses

If your business has windows, your business has a canvas on which to promote your business

James Martensen
Mar 25, 2017 · 3 min read

This article originally appeared on Martensen.ca

With window signage you can really get creative to help catch your customer’s attention. Whether you’re announcing a sale, listing store info, directing traffic, or just want to design something cool for your shop, most businesses have windows that can be utilized effectively.

In the first example, Flooring Liquidators, the customer went all out. The side of their store has a bank of 28 windows that are covered by inventory on the inside, and so they took advantage. Before you completely cover windows like this you have to be aware of the effect it will have on the inside, and whether or not you would like to block incoming light is a good place to start.

When you span multiple windows with your design, you also have to take into account the size and location of the mullions (sections of frame between panes of glass) and compensate for them in your design. Typically mullions are big enough to fragment your design, and in those cases your artwork should be designed to include the size of the mullions, and any design that falls in the space occupied by mullions should not be shown when the physical piece is finished. Taking this into account from the start will help avoid situations where integral parts of your design are hidden or broken up by the mullions.

Fersht directional sign

The next example is a directional sign for Fersht, who were having trouble with deliveries coming in through the wrong door. The front of their business is entirely windows, so they used one beside the front door to redirect deliveries to the correct location.

The last example shown is a nail salon that wanted to display simple business information on their front doors. When doing this with cut vinyl most times white is your best option, it offers the most visibility and legibility on most windows.

Canada Nails Spa informational signage

If your business has blank windows there is probably a way to take advantage of that space, and it can be anything from simple information to a unique art piece.

Keep an eye out for my next post, it will be my last post about signage and it will be pretty cool, I promise.

— James

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Martensen.ca

James Martensen

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Design, baseball, and sometimes other stuff too

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