The social media antithesis to social media.

If you don’t know what Beme is, I’ll let co-founder Matt Hackett describe it, he’ll do a better job than me -

To capture a moment on Beme, you simply record a brief clip of video and it is instantly shared. You don’t even need to look at your phone — in fact, while recording, we intentionally turn off your screen so you can focus on the moment that was so exciting you wanted to share it, rather than making some precious creation that takes you out of the moment.

The selling point of Beme is authenticity. It removes the process of reviewing and editing and what is left is a more authentic, honest reflection of an individuals world. We have become curators of our lives, carefully selecting what we share to create a version of ourselves that is glossy and fabricated. We refrain from posting something because we fear it won’t get as many likes, self censoring our views for a popularity contest.

This skewed reality becomes further distorted as algorithms choose what content we see to keep us more ‘engaged’. This feed of information we see is designed to keep us entertained. Only showing us things it thinks we’re interested in, rather than showing us the perspectives of individuals far different from ourselves.

Beme is the antithesis to current pop culture. It gives us the opportunity to create something raw and unfiltered. It allows us to fully immerse ourselves in the moment, while still allow us to share it. And most importantly, we have the ability to create honest, meaningful stories that viewers can empathise with.

For me that is where Beme has the opportunity to do something unique. With Beme the viewer can meaningfully communicate their feelings while watching Bemes back to the poster. Beme does this through what they call ‘reactions’. When watching a video on Beme you can post your reactions to the person that posted it. This feels a bit unusual at first. We are used to commenting, or liking, hearting, plussing, retweeting or whatever. But these actions are passive. Between those two people, no thoughts or interactions or meaningful exchange has really taken place. With Beme, I feel that a response that is empathetic and genuine can take place.

It’s so unlike social media when you think about it. A platform that encourages raw, unfiltered and personal moments to be shared. For viewers to respond to videos in a meaningful way. And for us as individuals to look beyond our immediate circle of interests and gain a new perspective on the world.

I’m not saying Beme is without it’s flaws. But there are very few projects of this scale that nail it right out the door. I’m looking forward to seeing how it develops in the future.

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