Handwriting Twitter — An Experiment
Tonight marks the start of a little experiment.
Twitter is awash in automated content these days. Tools like buffer and hootsuite make it very easy for all of us to be social media managers for our own personal brand. In order to stay relevant we are auto-tweeting links hourly in the hope that someone will stop scrolling and click our link.
It’s backfiring. The typical click through rate is less than 1% and a big part of that is lazy, repeated, boring content.
My goal here is to try and slow down and visually demonstrate that I took a few minutes to think about what I’m sharing. I didn’t click the buffer button on my browser bar. I didn’t just click the RT button.
Will it work? Who knows? That’s why it’s an experiment.
The Ground Rules
I’m trying to set out a few ground rules for myself so that I stay consistent.
- Whatever the readable content of the message is it will be hand created — could be a sketch, a post-it, a note. It doesn’t matter but it must be hand made by me.
- @mentions and links can be digital. Mentions don’t really work any other way and it having to try and type out a link I handwrite is an experience no one wants.
- I will do my very best to stay as engaged and involved as I currently am.
- I will do my best to post a few progress reports here as well.
- Faves and RTs will be the same as they ever were, except if I do one of those fancy embedded RTs, my comments will be done by hand.
Want to see how it goes? Follow me on twitter this week. I’m kind of curious myself.
