Ciceronian Language Tactics For Upping Your Copywriting
The art of rhetoric from Rome’s most prolific rhetorician
Have you ever wanted to be more persuasive or found yourself wondering how someone convinced you to buy something or agree with their point of view?
Whether intentional or not, odds are we’re all tapping into the idea of rhetoric.
Rhetoric is an ancient system of persuasion that’s used in speeches, talks and written work and it’s got a bad rep because people often associate it with manipulation.
Used wisely, rhetoric has the power to move people towards worthy causes and it is useful to learn some techniques, especially for speeches, text or copywriting.
A master rhetorician worth studying is Cicero (Not for how he lived. He was a pretty shady dude). But for his perspective on this potent storytelling device.
Here are 5 rhetorical techniques from Cicero’s letters that can be used ethically for copywriting.
📜 1. Assonance
The repetition of vowel sounds within words. This repetition can have a positive effect when someone is listening or reading.
Example from Cicero: “Without toil or without trouble or without expense or even without the…
