Trending at The GRAMMYs: #techies

The Grammy’s are undoubtedly music’s biggest night of the year. Every year, the night is filled with glitz, glamor, jaw-dropping performances and numerous accolades. Most of the awards we are familiar with measure success achieved over the past twelve-month period, but there is one award that honors a company or individual whose impact extends past twelve-months, The Technical Grammy Award.

The Technical Grammy Award is determined by vote of The Academy’s Producers & Engineers Wing Advisory Council and Chapter Committees, and are ratified by The Academy’s Trustees. The Recording Academy states that the award is presented to individuals and companies who have made contributions of outstanding technical significance to the recording field.

Winners Past and Present

The Technical Grammy was first awarded in 1994 to Thomas Stockham- “The Father of Digital Recording”. He was a professor of electrical engineering at the University of Utah in 1975 when he founded Soundstream Inc., the world’s first digital recording company. His work throughout the 1960’s and ’70s revolutionized the recording industry- without his curiosity and passion for turning analog sound into a digital format, CDs and digital streaming wouldn’t exist as the normality we have today.

Other notable winners include Apple Computers, Inc., Clarence “Leo” Fender, who founded Fender Electric Instrument Manufacturing Company, or “Fender” for short. The list goes on, but all winners are innovators that started a revolution. Their technical advancements changed the way we experience music and the way the music industry operates. Music and listeners have transitioned to digital platforms and software; making music and data accessible anytime, anywhere. With the rapidly changing digital age it is vital to embrace change and innovation to simplify processes.

Technical achievement may not be glamorous like bright lights and sequins, but it will help the music we all love thrive for future generations.

Our Grammy Experience

Our CEO, Marcus Cobb, attended this year’s 10th Annual Producers and Engineers Grammy Week Celebration. Our entire team was represented among some of the most talented minds in the music industry. The celebration honored Nashville resident, Jack White of The White Stripes.

Pictures from this year’s P&E Celebration

This celebration along with the entire week, solidified the importance of our mission to enrich the lives of creatives with our tools. We want to give the entire entertainment industry superpowers that allows everyone to do more of what they love.

Our CEO, Marcus Cobb, and our Service Team Lead, Rachel Knepp, at Nielsen’s Pre-Grammy Bash at Nightingale Plaza

The Mission To Create Transparency

Recording Academy President/CEO Neil Portnow stated last year at the Grammy’s that we live in challenging times with business practices that don’t pay music creators fairly. Artists put their heart and souls into their music and give a piece of themselves to connect with their audiences, so they deserve credit and payment for their work. Common, Grammy-award winning artist, agrees that artists’ work needs to be valued and compensated for, so the future of the music industry can thrive.

According to the RIAA Global Music study, in 2014 the music industry was a $60 billion industry and 30% of that money was lost because of outdated inefficiencies and lack of transparency. The numbers continue to grow within a paper driven industry, which causes a lot of room for error and inaccurate metadata. Metadata is the information that identifies and describes music. In some cases, metadata is text; composer and musician names, recording dates, genre, and more. Most importantly, metadata is associated with payment for artistic work. If the data is incorrect, then creatives aren’t paid. Technology is the only way to remove room for error and increase transparency, so the world can see where all this lost money is going.

Technology is the Answer

The music industry is being compromised because of the lack of transparency. The only way to pull back the veil and reveal transparency is to welcome technology into antiquated business practices. At Jammber, we empower creative processes with our tools and technologies that reveal transparency. Our favorite Grammy goes to the #techies, because they are the innovators, who will help the music industry survive and thrive.

A Technical Grammy Award winner may not reach the number one spot on the Billboard charts, but they will make sure the artists on the charts receive accurate credit and faster payments for their work.

Yes, the show must go on, because we can’t let anything stop us from making our music for you.” -Neil Portnow

#MakeWayforMusic,

Jessica Abramovitz

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