The life cycle of technology products is almost embarrassingly predictable.
Why you should kill your cash cow
Abhishek Madhavan

See Geoffrey Moore: Crossing the Chasm, Taming the Tornado, etc.

As far as I know, he was the first to describe the technology adoption life-cycle. Crossing the Chasm was about getting from "early adopters" to "early majority," a point at which most start-ups fail.

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