“Breast Cancer Awareness” Month is a Money Making Scheme that will Never Cure Cancer. Here’s Why.

October is “Breast Cancer Awareness” month. Everywhere you look there are pink ribbons and people jumping into fun runs and fund raisers for “Cancer Awareness.” 
Delta Airlines flight attendants walk through the aisles during October asking for donations for ”Breast Cancer Awareness.”

I have a confession. This drives me crazy. Sometimes I just want to jump up and down and shout at the top of my lungs -
“Stop the madness! At this point…WE ARE ALL “AWARE” of cancer and it’s time to stop hurting people. It’s time to dismantle this HUGE money making machine that is our cancer industry.”

I know with my whole heart that there are natural cures for cancer.
I’ve seen things in my life that prove this over and over again.

Preventing and healing from cancer is…most of the time…SIMPLE. 
Make no mistake…there is NO money in you healing yourself with lifestyle changes and herbal remedies.

The Cancer Industry scares you and keeps you trapped in the mindset that you are a victim of your genes or your circumstances.

95% of the time this is NOT true.

Here are some facts.

In the last 50 years cancer has emerged as a huge business and the global cancer therapeutics market raked in about $172 BILLION dollars in 2017 alone.


The incentive of Cancer Industry to keep you stuck in this model is ABSOLUTELY staggering.

Cancer treatments and related medical costs make up the backbone of a THRIVING INDUSTRY.

Bottom line — Cancer is MUCH TOO PROSPEROUS to allow a for a cure.

Let that sink in for a minute.

Billions of dollars are spent each year on funding research into various types of cancer. This is just the research piece. 
We are not talking about the prevention or cure.​

Here’s the short list of the money spent each year for research.
Lung cancer — 247.6 million
Prostate cancer — 285.4 million
Breast cancer — 572,6 million
Colo-rectal cancer — 273.7 million
Melanoma — 110.8 million

This HUGE pot of money goes into investigating cancer causes along with ways to improve cancer prevention, detection and treatment.

The UNITED STATES market alone is estimated to account for 46% of the GLOBAL CANCER COST. In other words, it’s dangerous to be an American and living in the United States if you get diagnosed with cancer.

Estimated numbers of new cancer cases and deaths in 2018 — There will be an estimated 1,735,350 new cancer cases diagnosed and 609,640 cancer deaths in the United States.


The cancer industry feels like the mafia to me. It’s big, dark and scary and will shoot you and throw you in the river if you try to speak out against them or take away their profits.

This is where YOU get to TAKE CHARGE of your own health.
When you make the decision to step outside of the current model of treating cancer — you are then taking responsibility for your own health.

Being diagnosed with any type of cancer is a scary thing. But we are not empowered with any hope outside of the traditional therapies of chemo, radiation and surgery. Most oncology doctors will never say to you — “Let’s change your lifestyle. What are you eating? What are you drinking? How much sleep are you getting? How much stress do you have in your life and how are you handling it? How much unconditional love do you have? And equally as important — how quickly do you forgive?
​The steps you take that are necessary to prevent cancer.
It’s not your doctors job to do this. It’s YOUR job.

When you focus on something (Cancer or anything for that matter) you bring it into your awareness. 
​I propose that you just say NO to October’s slogan of ​Breast Cancer Awareness. 
At this point… you are “AWARE” of Breast Cancer. Come on. Who isn’t aware?
It’s easy to feel you’re making a difference by donating your time, effort and money by simply “Being Aware.”

It’s time to stop feeding the Beast that is the Cancer Industry.

To be clear, there is no doubt that our medical industry shines when we experience trauma and we need attention for acute situations.
Furthermore, you or someone you love might have been given a second chance at life because a huge tumor was removed.
I’ve been grateful for medical technology quite a few times in my life. 
It’s not about throwing out the baby with the bathwater. 
This is not what I’m talking about. 
I’m talking about the Hippocratic oath “First do no harm.”
This has been convoluted and lost in our modern version of healthcare.

Our current medical industry is practicing a very lucrative form of “sickcare.”

What I am talking about is taking back the responsibility of how your health plays out in your day to day lives.

It becomes truly easy once you start walking the path and making the small, daily choices that will determine sickness or dis-ease.

It’s better to prevent than it is to cure. 
Keep that in mind as you go about your day.

This is a topic I don’t talk about very often because it’s one of the few things that can get me worked up into a frenzy. I see a lot of un-necessary suffering. It’s not supposed to be this way.

So, every October, instead of Breast Cancer Awareness…be AWARE in a different way.

Be AWARE that every lifestyle choice you make…COUNTS.

Be AWARE that you are NOT the victim of your genetics.
You are the creator of your health regardless of your genetic expression.

Take a dive into Epigentics and let your world explode with possibilities!
Here is my favorite lecture from the father of Epigentics, Dr. Bruce Lipton.

Be AWARE that your emotional health is just as important as your physical health. Sometimes even more so.

Be AWARE that you will be standing on the outside of the crowds. 
Most people will not agree with the way you choose to take care of yourself when you step outside the current model. 
​You may be ridiculed and made fun of. 
​This is my favorite place to be. It means I’m on the right track. 
​I love NOT doing what every one else is doing. I love doing what feels right rather than what’s popular.

Be AWARE that there are amazing resources at your disposal. One of my favorites is Chris Wark.

This from his website “Chris was diagnosed with stage IIIc colon cancer in 2003. After surgery he opted-out of chemo and used nutrition and natural therapies to heal. Today he is healthy, strong, and cancer-free” and he has complied an incredible list of 20 questions to ask your oncologist when you get a cancer diagnosis. In my opinion, this information can potentially save your life and at the very least, inform you and educate you.

Be AWARE of others people’s choices and give them love and non-judgement. Especially if they are your family and close friends. 
​Most of us have free will and we get to live our lives as we see fit. 
Be respectful of others.

Say I love you to your family and friends every opportunity you get.

My Call of Action to You.

If you want to dig deeper and learn more about lifestyle choices that will make the difference between a serious diagnosis or serious empowerment in your health and longevity…Download my PEAK HEALTH Checklist here.

I believe that implementing even some of these habits and beliefs has the potential to surround you with vibrant health and wellness.