Project 1 – Case study

by Qian Shen

User: Ursula

Period:01/08/16 – 05/08/16

The challenge:

Day 1&2 ̶ user research (Method used: interview & concept map)


Meet my user, Ursula, I had a general conversation with her, and got to know her a little bit:

Ursula, is a 35 years old female, who lives in Geneva, and works as a full time graphic designer. She has a very healthy life style, and loves doing sports, and also goes to the gym regularly.

Then I structured a series of interview questions, the goal was to find out a particular area in her life that can be improved to make it better and useful for her.

During the interview, we identified the problem area: her regular workout routine.

The problem she is currently having is that she has collected a huge amount of workout information and suggestions in her head, but this is not organised, so whenever she needed to recall a particular workout information, she sometimes couldn’t remember or she had to take time to recall it.

Also she doesn’t like to follow a fixed workout plan, she would like to tailor each of her workout sessions based on how she feels at the time; but quickly picking out what to do when she is ready to go can be challenging for her at present, as she has to go through all the information she has collected in her head and then somehow try to come up with a workout plan.

Concept Map:

I drew a concept map with her to find out what her feelings and attitude towards her workout problems were, then I was able to narrow the main issues to two points:

  • ability to organise her workout information and ideas.
  • ability to give instant suggestion of a workout plan based on her specific requirements at the time.

The challenge is to come up with an app that can help her to organise all of the workout information she has collected from time to time so that whenever she needed it, it can be there right in front of her. Also, based on how she feels at the time, come up with a workout plan quickly.


Day 3 ̶ User flows (Method used: sketching user flows)

I sketched a user flow for my user to follow her mindset of using the app, to identify her decision points and how easy and quick it is to get to her goal. Also to define the features which my user needs the most.

She pointed out that she would love to quickly get to the workout suggestions based on how her body feels, her mood, and her available time; then categorise her stored workout images into her resource section with fewer steps.


Day 4 ̶ defining the concept and testing with user with low-fi. (Method used: prototyping, sketching interface)


I drew the home and main feature pages to show my user; with some discussions, the page layouts were changed to her satisfaction.

Using prototyping, I was able to explore the concept and design with the user and to refine what functions were needed and how to make it work well.

sketching interface:

After working through the prototype with her, I was able to come up with a more defined interface so that I can test the process visually on each page with her, which icon she would press to get to which page.

next step:

Day 5 ̶ presentation

I gave a presentation about the key processes of the concept behind the app, and also explained what the next steps are for this app, which are:

  • To continue improving the design of the app’s interface, to make it more user friendly.
  • To continue improving the design of the app’s interface, to make it more user friendly.
  • Develop certain features such as the “Blog” section by having regular expert opinions and new health developments as well as competitions to serve as extra motivation.
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