Janni PederseninFounders FieldnotesHow to be human: 3 learnings on early-stage B2B growthHere are three simple but crucial tips that are easy to apply to any early-stage B2B company.Mar 27, 2019Mar 27, 2019
Janni PederseninFounders FieldnotesLook Mom, new year, new me!Welcome to Founders Growth Toolbox 2.0, a shiny new resource packed with free tools, juicy hacks and learnings tailored for early-stage…Jan 10, 2018Jan 10, 2018
Janni PederseninFounders FieldnotesHow to “borrow” from your competitors and outperform themDistribution research is the tool in your expert marketer tool-box that will help you better understand the competitive landscape.Oct 26, 20171Oct 26, 20171
Janni PederseninFounders FieldnotesNot enough data? Here are 3 hacks for early stage conversion optimisationAs Jeremy Abel, once said: “A website without conversion rate optimisation is like a car with no wheels — it will take you nowhere”May 29, 2017May 29, 2017
Janni PederseninFounders FieldnotesNail product positioning and build your first kickass landing pageThe first meeting with your product is crucial and the way you position it on your landing page matters more than you know. Potential…Apr 12, 2017Apr 12, 2017