My First Day of Cold Calls

I am not sure how often people usually answer their phone on average in today’s world, but whatever the odds the human I was trying to contact picked up on my first dial of the day.

“Hey Murish this is Jared with a software company? The reason I am calling is that uh I wanted to speak with you regarding er this new platform that… click.”

I forgot to look at my script and fell flat on my face with my first call. That was my first experience calling on behalf of the company I recently moved to and oddly enough I started laughing about it, knowing it wouldn't be the last time that happened and I really could only get better from there. I grabbed my script, rehearsed it, and got back on the phone.


“What are you talking about?”

“Uh… I just wanted to speak with you 10–15 minutes regarding how my company has been able to help companies manage their content.”

“I’m not interested. Click.”

Needless to say, I was off to a great start for the morning. My mentor was very nice depite the fact I sounded awful. I have a really loud voice naturally so by the time I was able to speak my script without fumbling any words the side of the office that I work on was praising me. I felt like a 24 year old baby being praised for saying their first words, correctly.

Though I have been working in sales for 4 years in June, this reminded me a lot of my very first experiences as a 21 year old making calls to set up appointments to sell knives. The process of sounding like a dumbass and getting better in spurts felt much the same.

As the day progressed, I got much better. I relaxed, thought about the words I was saying, and started to get into the flow of calls. While I couldn’t answer every question a customer had, I got comfortable explaining my value proposition and attempting to peak interest. I also happened to be exceptional at something, speaking to voicemails!

I’m very grateful to have a mentor that understands how new I am and how the learning process works. Feeling stupid is not an emotion I get to experience much, but it has felt commonplace learning the ins and outs of a large industry and getting used to a desk job. Feeling stupid while learning a new process has helped me learn very quickly as I don’t enjoy feeling unintelligent.

Thankfully my team supports the learning curve and let me know everyone feels like that while starting out. If they were trying to make me feel normal while feeling dumb, it worked exceptionally well.

I biked home feeling good while jamming to some music I have been discovering in preparation for Coachella in April. Not so bad of a process after all. First day down and I look forward to converting marketing leads into opportunities and actually bringing some value back to this company that is pampering me with nice rooms and plenty of snacks. Cold call me maybe?

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