The biggest opportunities are to meet the problems that people had grown complacent of. They had grown so used to that they have accepted them as a way of life.
Want to Become a Billionaire? Solve “I want X but Y”
Chris Herd

People overlook the fact that the best businesses are the ones that provide the most value. These businesses do this by identifying a problem that needs to be solved, far before the potential user does.

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