Make Your Docs Short, Fun & Simple

Much of the time, when I look through product documentation it’s dry, long, and it takes some effort to read. It’s pretty painful actually, and it sucks to try and read through it as a customer.

But it really doesn’t have to be this way. Stop writing with a corporate tone, and let your personality shine through. I’ve got the belief that all content can be enjoyable to read—even how to reset your password!

There’s no reason there shouldn’t be a few puns and emoji chucked in there. The more you enjoyed writing it, the more your customers will enjoy reading it.

It’s also mega useful to break it down for your customers. Make it super simple to read. Either by using CSS styles to make it easier, or by breaking up big chunks of writing.

So when you’re writing your next help doc, try to make it exciting for yourself and the customer. You’ll probably drive down support tickets and enjoy it yourself.