Minimal Viable Brand: Upgrade Your Startup Design

Gasp, I remember when I used to try and create the perfect logo for a startup.

It was a massive mistake. It’s like trying to book a flight when you don’t even know where you wanna go yet.

You see, when you launch a startup it’s tough to see where you’ll end up.

You don’t know who you are, what you stand for, and how you wanna be perceived.

Instead of trying to come up with the perfect brand, start by coming up with something a little…well…crappy.

Besides, if you’re successful you’ll probably hire an agency to do it for you anyway.

Here’s what MailChimp looked like when they started:

MailChimp in 2001—not the MailChimp you know and love, right?

Not the GitHub we all know and love now, right?

Oh man, Uber wasn’t quite as stylish as it is now:

So you see, don’t try and muster up an amazing brand right off the bat. Come up with something that’s quick, memorable, but something you haven’t spend days on creating.


I’m writing about something that interests me every day for a year. This is day 54 of 365. ✌️