I’m a writer. Sometimes I use my words for fiction. Sometimes I use them for marketing.
Before we get too deep into this, can we establish something? Unless every click you are driving with your digital marketing turns into a sale, there will always be things you can do to improve your efforts. The reality…
Digital marketing comes with a lot of promises. More leads. Better engagement with customers. And ultimately, more sales. But the problem with digital marketing, especially in the B2B world, is that many of those…
