Aug 1, 2019Member-onlyWhy We Sued Instagram For Hiding LikesAs of last week July 18th 2019 — Instagram announced it would hide how many likes a post receives in Australia. Without any warning. This has been devastating to our business. The roll-out of this feature has included another 5 countries, and something referred to as “New Zealand.” K2 AUDIOVISUAL…Social Media5 min readSocial Media5 min read
Published inThe Coffeelicious·Jul 26, 201732,000 People In 14 Days – Marketing on KickstarterEvery Single Marketing Strategy & Resource To Hit A $14K Week — 70% of product launches fail. Yet a handful of creators continue to confound critics and create successful products launches and campaigns over and over again. While other meticulously planned and extremely well funded campaigns that are destined to succeed are left out in the dust. So exactly 1 month ago, I decided to detail an…Marketing19 min readMarketing19 min read
Published inBe Yourself·Jul 23, 2017I Messed Up And Undid 6 Months of Work & Nearly Screwed The Launch.A cautionary tale to those product creators like me who sometimes skip the details. — 6 months I spent creating and testing a card game. One that leads to people having life-changing conversations. Skipping the small talk and getting past the surface. Ready to launch on Kickstarter on 25th July 2017. It was called Hypotheticals. The reason I say “was” will make sense below. The…Beyourself8 min readBeyourself8 min read
Jul 23, 2017Member-onlyA How Not-To-Guide Of Launching A Product — 13 Chapters, 59 Minutes, Every Detail & ResourceThe Only Documented Story of Launching A Product To The World…Getting Customers To Take Action…and Taking An Idea To A Global Scale 70% of product launches fail. Yet a handful of creators continue to confound critics and create successful products launches and campaigns over and over again. While other meticulously planned and extremely well funded…Crowdfunding60 min readCrowdfunding60 min read
Published inMarketing And Growth Hacking·Jul 3, 2017The Screw-Ups You Don’t See — Behind The Scenes Of Launching A $14K ProductMedium’s new “Series” product is hacked to provide a marketing masterclass — a look at the journey you never see… — I’m nervous about committing to this. But here goes. With the help of Medium and its new Series product — I’m attempting something that will be incredibly valuable to you all and slightly daunting for me. I’m going to detail an honest and transparent account of a product launch as…Entrepreneurship10 min readEntrepreneurship10 min read
Published inStory Art·Mar 26, 2017- The SalesmanStory of the first job interview of the greatest salesman that ever lived. — Today we all know him as one of the greatest salesman that ever lived. A household name amongst businessmen and those with great ambitions. …Fiction5 min readFiction5 min read
Published inStory Art·Mar 12, 2017“…he was creating deeper relationship with the few that cared, instead of surface relationships with many that didn’t.”The struggling entrepreneur who faces a ruthless and aggressive venture capitalist. “That’s the stupidest shit I’ve ever heard”, that was Derek’s voice. In his usual blunt aggressive tone. He cut Rick off mid-sentence, sucking the air out of his lungs with his scathing response. Derek was the tie and suit…Short Story7 min readShort Story7 min read
Published inThe Coffeelicious·Feb 23, 2017The Day Kevin DiedThe man who saw death coming. — It sounded like Twinkle Twinkle Little Star playing in his head. But it was playing really slow. Unnervingly slow. His heart beat, however, was going the opposite way — it thumped faster and faster. So much so his chest started to hurt at each beat. …Fiction7 min readFiction7 min read
Published inStory Art·Feb 13, 2017“…what you appreciate, appreciates.”Story Art — the $100M man and his meagre employee. — The phone buzzed on the table, Bill could see it was his wife calling. And like instinct, he jammed his finger down on the red button and ended the call. The buzzing stopped. He slid the phone into his pocket. “Come on man, deal already! I don’t have all fuckin’…Fiction8 min readFiction8 min read
Published inStory Art·Feb 1, 2017“People are happy with their view as long as the tables are not turned.”Story Art — the bar owner who puts everything on the line to prove a point. — This particular Restaurant wasn’t really the easiest to access. It was tucked into the corner of a shopping mall. Upstairs. Nestled between a laser tag centre and a cinema. So it is not as if you’d happen to walk by and decided to drop in for a meal. …Fiction5 min readFiction5 min read
