

Jason Bender is Director of Digital Strategy @TED Conference. Product guy, World builder, game creator, story maker-upper, and learner of the dad arts.
Humility
Nothing teaches you humility quite like having children. I’m used to being a professional in a formal office setting, giving presentations, running meetings, etc. Then I get home and I’m getting puked and pooped on. I once went into work not knowing that there was baby vomit all over the shoulder of my sweater. No…
Scrape the barnacle. When Netflix killed Friends, they scraped it from the site. Companies that fail to scrape failed projects move more and more slowly as they confront edge cases caused by needless, enduring complexity. This concept of a barnacle extends to middling success as well. Creating a simple overall experienc…
te early shortcomings. …ght of new data that should cause a change in course. Successful projects develop momentum quickly. Customers enthusiastically embrace good ideas despite early shortcomings. Tunnel vision prevented Netflix from accepting failure earlier.