Selling architecture services based on requirements and taste.

The Role of User Experience

The role of the User Centered design process is to help guide and shape the development of products and services based on what the user understands and requires. To do this, its important that the right user information is uncovered and conveyed to the project stakeholders. Thinking of our users as individual people with unique needs helps us create a product easy to use and respect our user’s time.

Create value for them, create business for us.

Stakeholder Interviews

The practice of user experience begins with planning and discovery. Planning and discovery methods focus and guide our work, and, in the end, set us up for long-term success. The interview its just a standard list of questions for us to ask about a product or user experience at the start of any engagement.

A good Stakeholder Interview can help us:

  • Spot issues early on, which puts us in a better position to point out all the red flags and prevent them from putting the design at risk.
  • Make sure that the goals are clear and that we know what we are designing and why.
Business goal is to sell architect services to clients who are building their home/office. Or people who need decoration after building through our platform clients will be able to hire architects on demand.

Product Problem Statement

These statement is create by key stakeholders with our help as they begin to address the strategic vision for the business. The problem statement gives our team a clear focus for their work. It also defines any important constraints. We need constraints for group work. They provide the guardrails that keep the team grounded and aligned. Creativity thrives in the constraints.

Problem statements for new products are made up of three elements:

  • The current state of the market
  • The opportunity the business wants to exploit (where current solutions are failing)
  • A strategic vision for a product or service to address the market gap
The current state of the Architecture Industry has focused primarily on selling architecture services in a rigid way. What existing products/services fail to address is to sell architecture services based on individual taste. Our product/service will address this gap by selling architecture services based on users taste and requirements. Our initial focus will be people planning, designing, building a physical structure.

Business Goals

What are the project goals? Ideally, we can summarize this as a short list of things the Stakeholders aim to achieve with the project.

Sell architect services to people who are planning, designing, or constructing physical structures based on their taste.

User Goals

Thinking of our users as individual people with unique needs helps us create a product easy to use and respect our user’s time (Create value for them). This is a frame of mind, and this activity help us get in that frame of mind.

-What are our main segments/types of users?

People who are planning, designing, or constructing physical structures.

-What motivates them?

Renew their space. The spatial bubbles are constructed and monitored by the amygdala, the brain region involved in fear. “the interrelated observations and theories of man’s use of space as a specialized elaboration of culture.” uncovered through observation and strongly influenced by culture. “the organization of space in [their] houses and buildings, and ultimately the layout of [their] towns. Extrapersonal space: The space that occurs outside the reach of an individual.

-What frustrates them? What delights them?

Prove of good work delights them.

-What features and functions are most important to them?

Browse. Search. Like. Save. Hire. Reviews.

-What considerations are key on their purchase and reuse decisions?

Reviews. See that the quality of materials is good. See other results.

-What other products do they use?

Pinterest. Dribbble. Behance.

-What else competes for their attention?

Facebook Pages. Instagram architecture accounts.

-What part of the product do you want them to use the most?

Hire designer. Browse gallery. Save image. Follow architect.

-What is the main goal your audience aims to achieve?

Renew their environment, the space in which they are.

-Which parts of our product/areas of our site help meet this goal?

Search bar, upvote button, sign in, log in, follow, zoom, reviews, filter, navigation, hire, more details (zoom, review, description, profile, portfolio, social proof)

-How does the user want to feel during and after this process?

I want to feel like i find design inspiration tailored to my taste and that its possible to build it immediately in my space.

Strategy Workshop

Strategy Workshop Exercise

What is the value proposition of the product? Why do people use it? Why do they choose to use it over competitors products? What does the product stand for? What is the product vision? What makes the product unique?

Brainstorm words that you want to describe the product. Abstract parts of the experience, like how it should feel, how it should look, and what design principles should be evident throughout.

UX Brief

User Interface Design

In this phase all the User Experience research conclusions are driven into design conclusions. The pillars of User Interface Management are:

  • User workflow which conveys interaction design techniques
  • Cross collaboration process for building a moodboard
  • Agile Management through a Issue Tracker like Jira

User Workflow

The key is not figuring out how users will do something, but rather what they will do. In other words, let’s abstract our thoughts even higher than interaction patterns and figure out what our users need to do with the data provided. Often, an interaction pattern will fall into place after this step but thinking at a higher level can spur a different pattern or combination of patterns that betters the overall UX.


Visual inspiration carefully assembled to represent the feeling, appearance, and impression that the finished product should make.

Issue Tracker

Help us deliver in a methodical way features to final users as soon as possible. When we deliver a new feature, we can gain validated learning from our users (heatmaps, video recordings, funnels, etc) which is applied into our user interface design.

Showcase Desktop UI Designs

Showcase UI Mobile Designs