Facebook Ads Blocker….. Is your business at risk?
A couple of days ago I came across this new piece of software to helped me research google keywords. I went and did my research, learning how to use it, until I found something that made me really think about the future of digital marketing and the Facebook Ad bandwagon these pop up agencies are currently on. (aware I myself am currently considered one of these)
Ranked at number 8 *belch* Number 8 *belch* Number 8 *belch*
On the 9th of April 2017 I researched the term Facebook Ads. To my surprise (sort of not really)the number 8th ranked google search term was….. Facebook Ads Blocker.
I can’t say that I’m surprised. Even as a digital marketer (yes only have been doing this for a month but hear me out) even I was starting to get sick and tired of all the ads that keep popping up. Saying we can get you leads really fast.
This got me thinking….
What are these agencies doing in the background to protect their clients from the inevitable Facebook ad blackout? (It will happen. Look at TV compared to Netflix. People hate people selling them stuff in every second breath) As an avid Gary Vee fan I am going to be bias and agree with his opinion that content is key. Are these agencies setting up their clients with QUALITY content? If not then Why? Regardless if they pay you $1k a month to $10k a month, you should be setting them up to protect their fall. Because that’s what customer service and satisfaction is all about. Going above and beyond for you customer. That’s the way I see it anyway.
I currently work in the Telecommunications space (and sick of it) and even though I am sick of it, I still try to go above and beyond because it adds value. (despite the fact I’m writing this on company time haha.) The customer appreciates it. Sure there may be no quick $$$$ doing this, but why can’t anyone be proactive and do the Facebook advertising and build the content at the same time? I’m utterly amazed by this.
The advantage of being so new to the industry and game is that I can look at the picture with beginner eyes. These eyes can be very powerful. As we learn we become less aware of these faults because of our inherent egos.
Be warned, the day is coming when our reach as marketers gets limited because of the Facebook Ad blackout. Facebook can try and find ways to stop it all they want but they maybe forgetting one crucial factor.
If you don’t believe me that that day will come and we should all help our clients prepare, I’ll leave you with a quote from the book that changed my life and it’s proof that everything we have created in this world has come to pass because of these 2 elements.
Think and Grow Rich — Napoleon Hill
Thought backed by strong desire, has a tendency to transmute itself into its physical equivalent.
This is just my thoughts on my journey into social media marketing.