Facebook To Compete With YouTube – Goliath V Goliath

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Forget Mayweather V McGregor, Facebook V Google is the fight to watch. Here’s why….

I recently read a blog post by Josh Constine via Tech Crunch about the latest Facebook update titled Facebook launches Watch tab of original video shows which raised some very interesting questions…

  1. Who will benefit from this update?
  2. How can I be featured?
  3. How much will it cost?
  4. How can I use this platform?
  5. Why can’t you release it NOW!

If you have been following my journey into the sport of Gridiron here in Australia, you would know that I’m trying to raise the awareness of this sport in the conventional social media marketing ways. However after reading this article, I believe this will change the face of sports forever. Stated in the article, Major League Baseball will be streaming 1 live game per week, as well as the NBA to get on board and host a variety of video content pleasures..

Under Exposed Sports To Profit

I feel as though underexposed sports will prosper, because of Facebook’s ability to target audiences as well as being able to communicate while watching these games. True that the days of going over to your friends house to watch the big game may seem like a godsend for partners of these sports fans because they will be able to stay at home, I still don’t think it will replace it.

The point is that these underexposed sports like Gridiron and Professional Wrestling will be able to live stream native content through Facebook while being able to directly target a wider audience than just their follow list. This will bring Facebook in line to dominate television. (Theory that this is how it will work eventually)

I cannot wait for this feature to be release worldwide because I’m already seeing visions of what we can do, not only by spreading our marketing message (we as in your business and mine) but also how these sporting organisations can get on board. Especially when the likes of the MLB and NBA are on board already.


Facebook CEO Mark Zuckerberg writes that “We believe it’s possible to rethink a lot of experiences through the lens of building community — including watching video. Watching a show doesn’t have to be passive . . . You’ll be able to chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community.”

Are you an early adopter?

All it will take is 1 organisation to take a chance on a 4th down conversion, (Running the ball on the 6th tackle for Rugby League fans) and invest time, effort and some money behind this without thinking about the immediate financial ROI, and look at the bigger picture for brand awareness. If these organisations decide to play it safe and stand on the sidelines and watch for a bit first, then this will very quickly become flooded with the same type of re purposed content that we see in our news feeds everyday. Facebook plans to roll out this new platform from the 28th of August in the U.S, then the wider U.S and eventually globally.

Where your business can monetize from this is from being paid a percentage from the ad revenue that will be shown while your viewers are watching. Of course Facebook will want their cut.

What makes this more interesting is the fact that Facebook are also dabbling in the network infrastructure space to compete with Cisco…

But that’s for another story……. in the mean time it’s going to be a very interesting 5 years ahead of us!

See you on the field,

Jason Hunt
Founder Halftime Marketing

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