We Are All Content Marketers

Regardless of what your current job role is be it business owner, employee, influencer, marketing manager or customer service representative. We all have one thing in common.
We are all content marketers.
Let that sink in for a second and ponder that statement. Whether you like it or not, social media plays a massive role in our lives both personally, professionally and in business. Everything that we post to social media is content whether it’s a video of your kids walking for the first time on Facebook, posting a photo of a new product of Instagram or sending a racy snapchat to a lover. It’s what the goal of the content that we create that’s makes the difference.
For the most part everyday people create content to document their lives with no real purpose other than to share their lives with people, to socialise and fulfil our human need for interaction. Other, like influencers want to create content to build a following so they can use their following to create advertising opportunities for businesses and get some free stuff along the way. The last is businesses. More and more businesses are creating content to sell their products or services.
By now you must have heard about the concept called a sales funnel. It’s a generic system that offers a free gift in exchange for a persons contact details, then they are offered a self liquidating offer at a low price point. Then the person is offered your core offer be it a product or service. This is all content.
This isn’t the type of content I’m talking about though. The type of content I’m talking about is the “Top of the funnel” content. Most digital marketers refer to the top of the funnel as the lead magnet. This is somewhat correct. Correct in the sense of this is the start of you Sales Funnel.
Your marketing funnel is what this blog post is about and serves as an example of Top of the funnel content. Your blog, podcast, photos and videos is what brings awareness to your solution to a customers problem and your brand. It is also where you deliver real value for your followers. This is where most businesses get it wrong. Most see this as a way to start monetisation as opposed to beginning a relationship with a new follower. Top of the funnel content gives you the ability to prove your authority in your chosen field of business.
The middle of the funnel is where you sales funnel starts. Where your funnel changes the relationship you have created with your new found follower, so does your content, say a free gift. Your content serves as a personal guide for your social media followers, their very own commentator to guide them down the funnel to take a specific action. Your content builds trust which increases the chance that you have of closing the sale, generating revenue for your business.
This all of course takes a lot of work and time to implement and maintain, which then takes away from other areas of focus for your business. Unless you have a solid content plan.
To find out more about how Halftime Marketing can help your content marketing efforts head to https://halftimemarketing.com and get into contact with us.
I hope that you’ve have learnt something from this blog post and maybe even inspire you to bring more value to your followers by looking at your content that you post on social media in a deeper context.
See you on the field,
Jase Hunt
